Marketing, B.S.

Liberal Education Curriculum and Freshman Seminar

Business Core: 50 Credits

• PE 2420 - Principles of Microeconomics Credits: 4 (GE)
• PE 2430 - Principles of Macroeconomics Credits: 4
• BU 3010 - Information Systems for Managers Credits: 4
• MA 2000 - Applied Statistics Credits: 4
• BU 3250 - Business Analytics Credits: 4
• BU 3502 - Principles of Accounting I Credits: 3
• BU 3511 - Principles of Accounting II Credits: 3
• BU 3600 - Principles of Business Law Credits: 2
• BU 3800 - Marketing: Principles and Concepts Credits: 4
• BU 3905 - Business Communications Credits: 2
• BU 4110 - Organizational Behavior and Management Credits: 4
• BU 4762 - Financial Management l Credits: 4
• BU 5115 - Operations Management Credits: 4
• BU 5190 - Business Strategy and Policy Credits: 4
• BU 5880 - Brand Theory and Strategy Credits: 4

BS in Marketing: (3 courses at 4 Credits each, at OW)

• BU 4851 - Consumer Behavior Credits: 4
• BU 5880 - Brand Theory and Strategy Credits: 4
• BU 5800 - Marketing Research Credits: 4

General Electives