Consumer Psychology Minor

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Students who major in Psychology or Marketing must take both Foundation courses, both Research courses, and two electives from the alternate major course listing. Students who do NOT major in Psychology or Marketing must take at least 2 courses in Marketing and 2 courses in Psychology, including the required Foundation courses, a Research course (prerequisite MA2000 Applied Statistics or its equivalent) and one elective course from each discipline (Psychology and Marketing).

Foundation Coursers

BU 3800 - Marketing: Principles and Concepts Credits: 4
PY 2010 - Introduction to Psychology Credits: 4

Research Courses

BU 5800 - Marketing Research Credits: 4
PY 3010 - Research Design and Analysis I Credits: 4

Psychology Electives

PY 3410 - Cognitive Psychology Credits: 4
PY 3420 - Learning and Motivation Credits: 4
PY 3430 - Decision-Making and Judgment Credits: 4
PY 3510 - Social Psychology Credits: 4

Marketing Electives

BU 4851 - Consumer Behavior Credits: 4
BU 5880 - Brand Theory and Strategy Credits: 4