Marketing, B.S.

Liberal Education Curriculum and Freshman Seminar

Business Core: 3 Credits

• BU 3800 - Marketing: Principles and Concepts Credits: 4

Marketing Core: Required 12 Credits

• BU 5800 - Marketing Research Credits: 4
• BU 4851 - Consumer Behavior Credits: 4
• BU 5880 - Brand Theory and Strategy Credits: 4

Marketing Electives: Electives 8 Credits

Electives 8 Credits

• BU 4802 - Integrated Marketing Communication Credits: 4
• BU 4820 - International Marketing Credits: 4
• BU 5841 - Strategic Marketing Credits: 4
• BU 5891 - Marketing Seminar Credits: 4
• BU 4035 - Web Systems and Electronic Commerce Credits: 4
• BU 4180 - Business Data Visualization: Applications and Techniques Credits: 4