Consumer Psychology, Minor

Students who major in Psychology or Marketing must take both Foundation courses, both Research courses, and 2 electives from the alternate major course listing.

Students who do NOT major in Psychology or Marketing must take at least 2 courses in Marketing and 2 courses in Psychology, including the required Foundation courses, a Research course (prerequisite MA2000 Applied Statistics or its equivalent) and one elective course from each discipline (Psychology and Marketing).

Foundation courses

PY 2010 - Introduction to Psychology Credits: 4
BU 3800 - Marketing: Principles and Concepts Credits: 4

Research courses

BU 5800 - Marketing Research Credits: 4
PY 3010 - Research Design and Analysis I Credits: 4

Psychology Electives

PY 3410 - Cognitive Psychology Credits: 4
PY 3420 - Learning and Motivation Credits: 4
PY 3430 - Decision-Making and Judgment Credits: 4
PY 3510 - Social Psychology Credits: 4

Marketing Electives

BU 4851 - Consumer Behavior Credits: 4
BU 5880 - Brand Theory and Strategy Credits: 4