BU 7136 - Marketing Strategies for Healthcare

Credits: 3

Description This course explores the strategic application of marketing principles as a critical tool for optimizing healthcare goals within the evolving and complex healthcare landscape. It emphasizes the strategic deployment of organizational resources to develop and implement unified, comprehensive, and integrated marketing plans for the design, delivery, promotion, and branding of healthcare products and services to sustain a long-term strategic advantage in the marketplace.

Prerequisites: Graduate status or Department approval

When Offered
OtherNote: Offered once a year