BU 7320 - Marketing Strategies for Healthcare

Description The course utilizes marketing strategy as a tool for optimizing healthcare goals in the dynamic healthcare marketing environment. It focuses on the marketer’s deployment of resources to achieve stated goals in a competitive environment through following a unified, comprehensive, and integrated plan in the design and delivery of products and services. Specifically, the course is designed to give students understanding of (a) how information technology has created a fertile ground for the digital marketing of healthcare (b) how hospital systems and related providers are using new technologies to develop innovative offerings, create their brand, and sustain their competitive advantage.

When Offered
Offered according to demand.